The thoughts of small business owners and how social media will affect the business.
Here are some ideas of how a small business owner should adapt to the change.
1. Businesses Mine Big Data
Companies are realizing that they have a lot of information on their hands and will need tools to mine it, make sense of it and monetize it.
With just a few dollars a month a smalll business owner can use powerful tools either via desktop or on their tablets. This information can help
one to see company information pertaining to their HR, sales, and social media.
2012 is the year when small businesses start to bring together data from their website, customer purchase behavior, digital
marketing campaigns and social media activity around their brand to drastically impact the quality of their digital marketing efforts.
2. Websites Optimize for Tablet Commerce
Since 2010, the tablet has been used not only as a browsing mechanism, but a true mobile business tool as
well. Clients are demanding more mobility and integration of mobile devices for document sharing, emailing, social media and more.
It is imperative for retailers to optimize their websites for tablet usage. Small businesses should review their sites for the touch and fix on any usability issues.
3. Brands Become Publishers
Businesses are now becoming the publishers of their own content. So company blogs, e-newsletter, allows the company to get the message to the market. But also
to bypass media outlets and go right to the target audience.
4. Loyalty Programs Go Digital
Loyalty programs continue to get better and easier to use. Allowing companies to offer free stuff and coupons on products or services.
The next wave of loyalty programs for small businesses will leverage customer databases of purchase history,
marketing campaign response rates and social media activity like check-ins and brand mentions to customize rewards to an individual. One only needs to look
at companies like Bellyflop, Stampt and SpotOn — and Google’s acquisition of Punchd — to see this emerging already.”
5. Websites Integrate Social Login
Social login is where you can use your Facebook, Yahoo and Google IDs [among others] to login to various websites.
Social login allows one to login without having to create dozens of user names and passwords.
6. Businesses Pull Back on Daily Deal Spend
Daily deal business is evolving, and it’ll certainly will be a major outlet for lead gen spend going forward.Small businesses may have used daily deals as a ‘gateway’
to social marketing, but will now focus on their own content and other technologies which give them more control over sustainable growth and profit.”
7. Scheduling Continues to Go Cloud
Over the next two to five years, the physical appointment book will be gone altogether and replaced with online counterparts.
WIth facebook, Twitter and company blog, one company sourced 75% of its business. Small Businesses should take note and move towards digital scheduling in 2012.