Tips for the Small Business Owner
Make Customers the Models
Make customers the models of your product. Allow them to be
the advertisement. Post pictures of the
customers on the website. This allows the customers to keep up to date to the
site and will also draw traffic as they will direct family and friends to the
site to view pictures. They will also work as an advertisement as they will
most likely post your site on their facebook or whichever social media they
currently engage in.
Hold a Virtual Party
Attending a party which you don’t need to dress up or drive
to can be fun. It allows one to interact with others from the comfort of their
own home. This is great for people with
small children or very hectic schedules. Hold a virtual party, be on camera and
interact with people via chat. Make the session fun but also informative.
Let the Customers Have the Spotlight
Write about events and who attended in company blogs. This
will keep readers engaged because not only are you spreading activities you are
allowing one to feel part of something larger within the community. You may
want to blog about charity events coming up in the community. It will help get
people involved and also keep readers interested and want to stay updated on
Help Make Your Clients Money
Connect customers and what they do for a living to each
other. This is a great way to help others with products or services they
provide. A referral is one of the best complaints one can receive.
Call Your Customers
Keeping in touch with your customers is a great benefit to
many. It will keep your customer happy
and allow you get to know your customer. Either a phone call or in some cases
Skype would work great. Keep in mind it’s the small things that keep people
Upload videos, either videos you have made or by customers.
Make them funny, interesting or even a how to would be a great way to keep
customers involved and drive business to your site.
Trivia & Promotions
Social Media is a great tool. Ask trivia, or run promotions
and ask your customers to respond with their stories. Great way to keep a
conversation going and get to form a relationship, also reach out to friends
and family. Networking is the greatest tool one can use to promote.
Make Yourself Accessible
Allow and ask your customers to email or contact you with
any questions. People love to feel connected and also like to feel they are
important. By allowing them to ask any question, and simply replying it will
Facebook is a great way to interact with your customers. You
could also have weekly contest and giveaways. This will keep the customers in
touch with you.